Success Stories

Southern Economic Corridor

Story of the Organic Rice Cluster

Branding can make or break a product’s performance in the market, and in the face of competition, the right branding can make a product stand out in a sea of similar competing products. With Thailand aiming to join China and India as the world’s top producers of organic rice, it is only expected for rice producers in the country to want to set...

Branding can make or break a product’s performance in the market, and in the face of competition, the right branding can make a product stand out in a sea of similar competing products. With Thailand aiming to join China and India as the world’s top producers of organic rice, it is only expected for rice producers in the country to want to set themselves apart from the still few but remarkably significant competition.

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Story of the Mackerel Cluster

Fishery is an integral part of Myanmar’s economy. According to a 2016 report from the Food and Agriculture Organization, fishing is the main livelihood of over one million fishers in the country. Likewise, not only is fish a staple in Burmese meals, but it is also a prime export product.

Fishery is an integral part of Myanmar’s economy. According to a 2016 report from the Food and Agriculture Organization, fishing is the main livelihood of over one million fishers in the country. Likewise, not only is fish a staple in Burmese meals, but it is also a prime export product.

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Story of the Pangasius Cluster, Can Tho, Vietnam

Pangasius, or more popularly known by its local name tra, is one of Vietnam’s major export products. Top import markets are the US and EU, and in the last couple of years, China. In 2015, the tra fish started making its way to South Korean and Russian markets, all thanks to a free trade agreement inked between Vietnam and these countries.

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Pangasius, or more popularly known by its local name tra, is one of Vietnam’s major export products. Top import markets are the US and EU, and in the last couple of years, China. In 2015, the tra fish started making its way to South Korean and Russian markets, all thanks to a free trade agreement inked between Vietnam and these countries.

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Story of the Koh Kong Sea Water Fish Sauce Cluster

Koh Kong Province in Cambodia may not be the first place to come to mind when the word fish sauce is mentioned, but members of the sea water fish sauce cluster in the province are determined to change this.

Koh Kong Province in Cambodia may not be the first place to come to mind when the word fish sauce is mentioned, but members of the sea water fish sauce cluster in the province are determined to change this.

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