Product Market Identification (PMI) application is part of Mekong Institute's three year project (2012-2014) on "Capacity Development Program for integrating CLMV Economies into AEC" sponsored by the New Zealand Aid Programme (NZAP). The project aims to prepare CLMV (Cambodia, Lao PDR, Myanmar and Vietnam) Countries of the GMS to integrate their economic systems into the GMS to integrate their economic systems into the Asean Economic Community (AEC) by 2015.
The PMI portal offers a step by step identification of the right product-market mix, i.e. deciding which product to sell in which market through the use of competitive indicators and analytical tools. The use of competitive indicators and analytical tools. The use of online trade database and information can help exporters in the GMS find countries with the largest and fastest growing markets for their exports and help determine which foreign markets will be the most penetrable & profitable.
The Product Market Identification portal is developed by selecting over 50 procducuts to identify the top five markets for each of the products. The PMI provides the flow of process and description of each including mathematical definitions, trade data analyses, samples, business reports and lists of buyers.